![]() ![]() If you’re in the B2B space with clients all over the world, for instance, add a few more adjectives: "Global B2B Content Marketing Coordinator." In other words, don’t call your open content marketing position an "Attention Ninja" or "Audience Crafter." Exampleįor a role in content marketing, title your job exactly what you're looking for, such as content marketing manager. ![]() In your quest to be unique and desired, don’t make up a new, creative name for an established role. This makes SEO very important to the recruitment process, especially when writing job ads. Optimize the job title with keywords.Įvery day, the job hunt leads millions of people to search millions of keywords. These are all valuable pieces of information that can help you craft a corresponding job description and ensure your potential candidates would be a fit at your organization – both culturally and professionally. Which areas of expertise do they lack that your candidate can provide?.What do they enjoy most about the company?.What are your current employees' career goals?.Use the information you find to make potent promises that your target candidate wants to hear and, more importantly, you know you can keep.Īre you hiring for a role in content marketing? Consider aspects of your existing marketing team that you want to see reflected in your new hire. TARGET PRESENTATION EXPERT POSITION DOWNLOAD( Download these buyer persona templates to get started.) TARGET PRESENTATION EXPERT POSITION PROFESSIONALWhat are their professional goals and values? What makes them happy? ExampleĬreate a target candidate persona or a composite of your ideal employee. When writing your job ad, tap into those emotions by learning everything you can about your target candidate (i.e., the person you want to be interviewing). Pressing the "Apply Now" button is an emotionally charged decision. ![]() Many studies show that people buy on emotion first, and then rationalize their purchases using logic.Īpplying for a job, in that sense, is a lot like making a purchase. Use strong verbs to describe the job's responsibilities.Keep the job's requirements clear and realistic. ![]()
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